Everything you always wanted to know about exhibitions but were afraid to ask
If you exhibit at a trade show, you must already know that the secret to your future success lies in your ability to meet with the right prospects to get additional business. You could go to your trade show booth
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Some companies consider exhibiting at trade shows a major piece of their marketing strategy and participate in multiple events each year. Others consider and attend one or few shows each year. Some companies have an internal expert to manage every
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2017 is at the corner and there are lots of trade shows for your company to exhibit its new products all around the world! But you shouldn’t go to business events in 2017 the way you did in 2016 or
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Smartphones have become a natural extension of our hands. Taking photos of anything and everything around us is like breathing: you do it without even thinking about is. Sharing is now something we expect from people and companies. Looking at
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Hello Mike, welcome to The Exhibitor! Tell us a little about you and your professional journey. A friend of mine worked at CadmiumCD as a programmer. I was working as an Account Manager for a hydraulic supply and fleet washing
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This article is part of the series “Conversation with an exhibitor“. It aims to better understand exhibitors’ problems and difficulties at trade shows and analyze the best possible solutions. Riding the 4.0 digital revolution, Steel Available is disrupting the Steel
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The main reason why companies participate in trade shows is to meet new potential clients. As a result, you may do lots of promotion ahead of the show to drive traffic to your booth and you certainly will try your
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This series of articles is called “Trade Show Preparation Checklist” and helps you, week after week, to prepare the most important aspects of your booth setup and event organization. We will review everything from booth decoration, promotion, samples, logistics, travel,
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If you are like most trade show exhibitors, you spend about 39% of your annual marketing budget at such business events, hence you seek proper return on investment. It seems like a reasonable idea to make your booth as appealing
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This series of articles is called “Trade Show Preparation Checklist” and helps you, week after week, to prepare the most important aspects of your booth setup and event organization. We will review everything from booth decoration, promotion, samples, logistics, travel,
Read more
As a startup, your major challenge is to build credibility – other people might not yet have heard of you and it is difficult for them to trust you with their business and money. Credibility build-up over time, but it
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This series of articles is called “Trade Show Preparation Checklist” and helps you, week after week, to prepare the most important aspects of your booth setup and event organization. We will review everything from booth decoration, promotion, samples, logistics, travel,
Read more
In the Book of Revelation, the number 666 is associated with the Beast, the devil. Bruce Dickinson popularized the concept in 1982. In trade shows, however, the number 666 could be the key to success and data-driven decisions! Let’s review together
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This series of articles is called “Trade Show Preparation Checklist” and helps you, week after week, to prepare the most important aspects of your booth setup and event organization. We will review everything from booth decoration, promotion, samples, logistics, travel,
Read more
We all know it – organizing a trade show booth for your company is no easy job. It takes months of hard work and a million micro-tasks to handle. Luckily, some of these tasks are actually easy to manage. Like
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This series of articles is called “Trade Show Preparation Checklist” and helps you, week after week, to prepare the most important aspects of your booth setup and event organization. We will review everything from booth decoration, promotion, samples, logistics, travel,
Read more
Hello Rauno, welcome to The Exhibitor! Tell us a little about you and your professional journey. All in all, I have been in this industry for almost 25 years. I have been working in several exhibition center related, trade show
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This series of articles is called “Trade Show Preparation Checklist” and helps you, week after week, to prepare the most important aspects of your booth setup and event organization. We will review everything from booth decoration, promotion, samples, logistics, travel,
Read more
We were at Hong Kong MegaShow last week and took some pictures to share trade show booths good practice with you. Ready? Good practice – Don’t There are things you CANNOT do in your booth. At least, not if you
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This series of articles is called “Trade Show Preparation Checklist” and helps you, week after week, to prepare the most important aspects of your booth setup and event organization. We will review everything from booth decoration, promotion, samples, logistics, travel,
Read more
This series of articles is called “Trade Show Preparation Checklist” and helps you, week after week, to prepare the most important aspects of your booth setup and event organization. We will review everything from booth decoration, promotion, samples, logistics, travel,
Read more