Trade Show Preparation Checklist

Trade Show Preparation Checklist – 14 weeks

This series of articles is called “Trade Show Preparation Checklist” and helps you, week after week, to prepare the most important aspects of your booth setup and event organization. We will review everything from booth decoration, promotion, samples, logistics, travel, staff training to leads management. Access your checklist week by week here.

What should I prepare 14 weeks before my event?

What should you be doing 14 weeks from the start of your event?
This week will be incredibly busy – you must prepare your booth design. It means preparing a floor plan, a wall plan, finding and renting furniture, choosing carpets color and style, planning for the electricity and the lighting… This week you won’t feel bored, we can promise you that!

Floor plan

This must be the first piece of your puzzle. A floor plan is a top-view drawing of your booth where you place all the major elements – furniture, electric sockets, lighting, etc.

This plan will help you having a clear vision of your booth but it will also help explaining it to your team and it will be used by electricians and other suppliers to arrange your booth details.

Good practice: add a standard person on your floorplan to see whether it is easy for people to flow on your booth. As soon as it gets crowded or difficult to move, your plan must be revised.

Wall plan

Unlike a floor plan that is viewed from the top, a wall plan is a front view of your booth. Put all your walls side by side and identify furniture (only those that touch a wall), shelves and, obviously, walls.

This plan is used for you to visualize the decoration of your booth – which logo goes where with what slogan, etc.

This plan is essential for the people who will install your design to know how to place it.

… all the rest!


Now you must define all other elements:

  • lighting (halogen VS LED, placement, number, where to connect them, etc.)
  • carpet (thick VS thin, color, pattern, etc.)
  • electricity (voltage, number, and placement)
  • furniture (shipping VS renting, placement, decoration, etc.)
  • storage (will you build a cabin? Will you have cabinets to store personal effects, water, extra samples, etc.)

There is a lot to do this week, don’t delay and get ready.

We wish you the best for your exhibition!

The Exhibitor.

Trade Show Preparation Checklist – 14 weeks
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