Everything you always wanted to know about exhibitions but were afraid to ask
As a startup, your major challenge is to build credibility – other people might not yet have heard of you and it is difficult for them to trust you with their business and money. Credibility build-up over time, but it
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Hello Rauno, welcome to The Exhibitor! Tell us a little about you and your professional journey. All in all, I have been in this industry for almost 25 years. I have been working in several exhibition center related, trade show
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Hello Åsa welcome to The Exhibitor! Tell us a little about you and your professional journey! I started working in the trade show business in 1999, when I got the job as Secretary General at the Scandinavian Trade Fair Council.
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Hello Manon, welcome to The Exhibitor! Tell us a little about your journey. After completing two literature studies at the University of Nijmegen (Netherlands) I started working as a web editor for a semi government organization in the physical activity
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Hello Charles, welcome to The Exhibitor! Tell us a bit about yourself. I began my career in sales for a variety of different companies. While doing sales, I would attend trade shows and conferences and it was my favorite aspect of
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(based on the UFI, Global Association of the Exhibitions Industry) In 2015, almost 40% of B2B companies marketing budget fell into fairs & trade shows participation. It is still the best way for this segment to collect leads, meet people, organize
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This article belongs to the “Trade Show Chronicles” series. It tells the story of Andrew, young sales executive newly employed by a Hong Kong company that will attend his first trade show in a few months time. From understanding what
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This article belongs to the “Trade Show Chronicles” series. It tells the story of Andrew, young sales executive newly employed by a Hong Kong company that will attend his first trade show in a few months time. From understanding what
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This article belongs to the “Trade Show Chronicles” series. It tells the story of Andrew, young sales executive newly employed by a Hong Kong company that will attend his first trade show in a few months time. From understanding what
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This article belongs to the “Trade Show Chronicles” series. It tells the story of Andrew, young sales executive newly employed by a Hong Kong company that will attend his first trade show in a few months time. From understanding what
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This article belongs to the “Trade Show Chronicles” series. It tells the story of Andrew, young sales executive newly employed by a Hong Kong company that will attend his first trade show in a few months time. From understanding what
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It is difficult to categorize business events such as trade shows and exhibitions. Are these marketing or sales events? The question might seem futile but actually matters: who should organize your event? Which budget should it impact? Who should handle
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This article belongs to the “Trade Show Chronicles” series. It tells the story of Andrew, young sales executive newly employed by a Hong Kong company that will attend his first trade show in a few months time. From understanding what
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This article belongs to the “Trade Show Chronicles” series. It tells the story of Andrew, young sales executive newly employed by a Hong Kong company that will attend his first trade show in a few months time. From understanding what
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This article belongs to the “Trade Show Chronicles” series. It tells the story of Andrew, young sales executive newly employed by a Hong Kong company that will attend his first trade show in a few months time. From understanding what
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Hong Kong Toys & Games Fair is one of the largest fairs in Hong Kong and among the most visited Toys Fair in the world. Should you be there? One of the largest toys fairs worldwide (72% from Asia, 13%
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One of your major objectives on fairs is to drive traffic to your booth. Driving traffic increases the chances of collecting leads and acquiring new customers. In order to drive traffic to your booth, you have a few things you can
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Exhibitions are often considered by Business Owners as the sinews of war. Trade shows are a great place to build or grow a business. On the other hand, such events often have prohibitive pricing. How to define the real opportunity
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