Everything you always wanted to know about exhibitions but were afraid to ask
This article belongs to the “Trade Show Chronicles” series. It tells the story of Andrew, young sales executive newly employed by a Hong Kong company that will attend his first trade show in a few months time. From understanding what
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This article belongs to the “Trade Show Chronicles” series. It tells the story of Andrew, young sales executive newly employed by a Hong Kong company that will attend his first trade show in a few months time. From understanding what
Read more
This article belongs to the “Trade Show Chronicles” series. It tells the story of Andrew, young sales executive newly employed by a Hong Kong company that will attend his first trade show in a few months time. From understanding what
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Once you have decided to join an exhibition and present your products to a large audience of potential customers you want to have an attractive booth. Design, marketing, furniture, carpets, lighting, all will play a role in turning your stall
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This article belongs to the “Trade Show Chronicles” series. It tells the story of Andrew, young sales executive newly employed by a Hong Kong company that will attend his first trade show in a few months time. From understanding what
Read more
This article belongs to the “Trade Show Chronicles” series. It tells the story of Andrew, young sales executive newly employed by a Hong Kong company that will attend his first trade show in a few months time. From understanding what
Read more
It is difficult to categorize business events such as trade shows and exhibitions. Are these marketing or sales events? The question might seem futile but actually matters: who should organize your event? Which budget should it impact? Who should handle
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This article belongs to the “Trade Show Chronicles” series. It tells the story of Andrew, young sales executive newly employed by a Hong Kong company that will attend his first trade show in a few months time. From understanding what
Read more
This article belongs to the “Trade Show Chronicles” series. It tells the story of Andrew, young sales executive newly employed by a Hong Kong company that will attend his first trade show in a few months time. From understanding what
Read more
This article belongs to the “Trade Show Chronicles” series. It tells the story of Andrew, young sales executive newly employed by a Hong Kong company that will attend his first trade show in a few months time. From understanding what
Read more
Hong Kong Toys & Games Fair is one of the largest fairs in Hong Kong and among the most visited Toys Fair in the world. Should you be there? One of the largest toys fairs worldwide (72% from Asia, 13%
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One of your major objectives on fairs is to drive traffic to your booth. Driving traffic increases the chances of collecting leads and acquiring new customers. In order to drive traffic to your booth, you have a few things you can
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Exhibitions are a difficult exercise, even for experienced business owners. Regardless the amount of preparation you put into it, things never go as expected. If the traffic at the trade show is important, you will need to hire promoters to
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Exhibitions are often considered by Business Owners as the sinews of war. Trade shows are a great place to build or grow a business. On the other hand, such events often have prohibitive pricing. How to define the real opportunity
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If you are in the wine business, the Hong Kong International Wine & Spirits Fair is the place to be. Exhibitions are always a great opportunity to meet new customers or suppliers, present new products or study the market. If
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Even though internet is now part of our daily life and habits, there are two peculiar industries that still haven’t fully understood the importance of technology: hospitality and events. For some mysterious reason, most hotels are reluctant to offer this
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