Trade Show Preparation Checklist

Trade Show Preparation Checklist – 3 weeks

This series of articles is called “Trade Show Preparation Checklist” and helps you, week after week, to prepare the most important aspects of your booth setup and event organization. We will review everything from booth decoration, promotion, samples, logistics, travel, staff training to leads management. Access your checklist week by week here.

What should I prepare 3 weeks before my event?

Your trade show is approaching fast – only 3 weeks before the official opening! It is about time you finalize your leads capture strategy – this week, we focus on tags (find out why categorizing tags are important and how to use them).

Prepare categorizing tags

Not every visitor at a trade show has the same importance of impact. Some will become customers quickly, others will require a long time to be convinced, others will simply waste your time.

It is important you quickly identify good leads and reject poor ones. but what happens once you do?
You must record on each lead report the type of lead it is: the more precise you get, the easier it will be to follow-up.
The advantage of tags is that it actually makes your life easier and speeds up the lead capture process: instead of writing “He is a distributor for Germany. He is not a decision maker. He works directly with retailers. He is very interested.”, you just have to “tick” four checkboxes:

  • distributor
  • germany
  • direct with retailers
  • hot lead

and leave out these other checkboxes:

  • retailer
  • wholesaler
  • France
  • USA
  • decision maker
  • warm lead
  • cold lead

Once you (or someone in your team) is ready for in-depth follow-ups, they will only need to filter all leads based on the tags you set instead of going through them one by one and read all the comments. Amazing, isn’t it?

So now is time for you to identify the profiles of your visitors and create tags! Visit myfairtool’s tags page to create your list right now.


We wish you the best for your exhibition!

The Exhibitor.

Trade Show Preparation Checklist – 3 weeks
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