Everything you always wanted to know about exhibitions but were afraid to ask
Every exhibitor seeks the secret of running a successful Trade Show booth. But to uncover this holy grail, one should first define what success really means. What is a successful trade show booth? Success is always relative and depends on
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We all know it – organizing a trade show booth for your company is no easy job. It takes months of hard work and a million micro-tasks to handle. Luckily, some of these tasks are actually easy to manage. Like
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Hello Charles, welcome to The Exhibitor! Tell us a bit about yourself. I began my career in sales for a variety of different companies. While doing sales, I would attend trade shows and conferences and it was my favorite aspect of
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Have you recently attended a trade show or exhibition? Did you see what people use to capture leads after a visitor leave their booth? Over 80% of people still use pen&paper methods! If everyone is using it, it must be great,
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This article belongs to the “Trade Show Chronicles” series. It tells the story of Andrew, young sales executive newly employed by a Hong Kong company that will attend his first trade show in a few months time. From understanding what
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Once you have decided to join an exhibition and present your products to a large audience of potential customers you want to have an attractive booth. Design, marketing, furniture, carpets, lighting, all will play a role in turning your stall
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One of your major objectives on fairs is to drive traffic to your booth. Driving traffic increases the chances of collecting leads and acquiring new customers. In order to drive traffic to your booth, you have a few things you can
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