Everything you always wanted to know about exhibitions but were afraid to ask
Most of my colleagues coordinators of exhibition stand and events will probably agree that there are three things we can do to give people at an event a memorable experience: a comfortable and, if possible, impressive venue – say something
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Are you about to coordinate a trade show on behalf of your company? Do you know where to start? In this article we will give you some applicable tips to be a good trade show coordinator and bring success to
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Trade shows put you in touch with prospects you may never have met otherwise. It is a perfect opportunity to tackle new markets and grow your business. But to achieve your goals, you first need to attract qualified traffic to
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While the main objective for B2B companies to exhibit at trade shows is capturing leads to acquiring new business, brand awareness is a major secondary goal. Attracting media to your booth is certainly the best way to achieve such objective,
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Exhibiting at trade shows isn’t an easy task. To make it work, you need to manage multiple tasks requiring various skills over a long period of time. This is why you need a Trade Show Booth Manager – a person
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Every exhibitor seeks the secret of running a successful Trade Show booth. But to uncover this holy grail, one should first define what success really means. What is a successful trade show booth? Success is always relative and depends on
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Videos are known to be an very effective marketing format to communicate a message and engage with your audience. It may very well be a great idea to summarize your trade show success in a video. But do you know how
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A good preparation is essential to an exhibition’s success. But it is as important to follow-up efficiently post-event. Let’s review together the characteristics of a good debrief session after a trade show! Make it fast A good debrief session takes
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Are you ready to participate in a trade show? Great for you! , you should definitely join! But there are so many events out there – how to pick the right one for your business? We have prepared a series
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All roads lead to Rome. Yet, some are easier, cheaper and faster to walk. Let’s review the differences between traditional trade show lead capture and its digital counterpart. What is traditional trade show lead capture? When you exhibit at B2B
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If you exhibit at a trade show, you must already know that the secret to your future success lies in your ability to meet with the right prospects to get additional business. You could go to your trade show booth
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Some companies consider exhibiting at trade shows a major piece of their marketing strategy and participate in multiple events each year. Others consider and attend one or few shows each year. Some companies have an internal expert to manage every
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2017 is at the corner and there are lots of trade shows for your company to exhibit its new products all around the world! But you shouldn’t go to business events in 2017 the way you did in 2016 or
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Smartphones have become a natural extension of our hands. Taking photos of anything and everything around us is like breathing: you do it without even thinking about is. Sharing is now something we expect from people and companies. Looking at
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The main reason why companies participate in trade shows is to meet new potential clients. As a result, you may do lots of promotion ahead of the show to drive traffic to your booth and you certainly will try your
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If you are like most trade show exhibitors, you spend about 39% of your annual marketing budget at such business events, hence you seek proper return on investment. It seems like a reasonable idea to make your booth as appealing
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As a startup, your major challenge is to build credibility – other people might not yet have heard of you and it is difficult for them to trust you with their business and money. Credibility build-up over time, but it
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In the Book of Revelation, the number 666 is associated with the Beast, the devil. Bruce Dickinson popularized the concept in 1982. In trade shows, however, the number 666 could be the key to success and data-driven decisions! Let’s review together
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We all know it – organizing a trade show booth for your company is no easy job. It takes months of hard work and a million micro-tasks to handle. Luckily, some of these tasks are actually easy to manage. Like
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We were at Hong Kong MegaShow last week and took some pictures to share trade show booths good practice with you. Ready? Good practice – Don’t There are things you CANNOT do in your booth. At least, not if you
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One of the most basic task every booth manager has to go through is picking furniture for the stall. It may sound pretty simple and straightforward yet there are a few details to consider when selecting booth furniture. Verify your
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