Everything you always wanted to know about exhibitions but were afraid to ask
Trade Shows are a great way to meet potential customers. But do you know who exactly are the attendees visiting your booth? The data shared below is extracted from an excellent infographic provided by Exhibit Surveys. 39% of attendees are
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Most of my colleagues coordinators of exhibition stand and events will probably agree that there are three things we can do to give people at an event a memorable experience: a comfortable and, if possible, impressive venue – say something
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Hello Richard, welcome to The Exhibitor! Tell us a little about you and your professional journey. I am a professional full-time magician and pickpocket. I travel around the UK and abroad performing at VIP events, exhibitions, trade shows and weddings.
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Have you ever walked the aisles of a trade show and stopped by some kind of mini-conference hosted within a booth? In-booth presentations can be a powerful strategy but aren’t fit for every business. Find out the pros & cons
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Hello Carole, welcome to The Exhibitor! Tell us a little about you and your professional journey. I was thrust into the world of sales when I started my wedding accessory business. With my shop window being an exhibition stand I
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Are you about to coordinate a trade show on behalf of your company? Do you know where to start? In this article we will give you some applicable tips to be a good trade show coordinator and bring success to
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Hello Marco, welcome to The Exhibitor! Tell us a little about you and your professional journey. My career started working in the Sales and Shipping Dept. of a forwarding agent. That experience gave me a strong sense of what it
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Social Media represents an important aspect of many companies’ marketing strategy. Whether you use LinkedIn, Twitter, Youtube, Facebook, Instagram or any other platform, chances are that you are already using these tools as part of your general marketing. And if
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Trade shows put you in touch with prospects you may never have met otherwise. It is a perfect opportunity to tackle new markets and grow your business. But to achieve your goals, you first need to attract qualified traffic to
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Hello Sylvain, welcome to The Exhibitor! Tell us a little about you and your professional journey. My passion about technology started at age 15 when my parents bought our first family computer. Back then Internet was not known yet, it
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While the main objective for B2B companies to exhibit at trade shows is capturing leads to acquiring new business, brand awareness is a major secondary goal. Attracting media to your booth is certainly the best way to achieve such objective,
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Exhibiting at trade shows isn’t an easy task. To make it work, you need to manage multiple tasks requiring various skills over a long period of time. This is why you need a Trade Show Booth Manager – a person
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Every exhibitor seeks the secret of running a successful Trade Show booth. But to uncover this holy grail, one should first define what success really means. What is a successful trade show booth? Success is always relative and depends on
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Hello Katarina, welcome to The Exhibitor! Tell us a little about you and your professional journey. The first time I set up a 20m² trade fair stand was at the Entsorga Waste handling and Sustainable development fair in Cologne in 2003.
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Videos are known to be an very effective marketing format to communicate a message and engage with your audience. It may very well be a great idea to summarize your trade show success in a video. But do you know how
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Hello Carol, welcome to The Exhibitor! Tell us a little about you and your professional journey. My career began working in Marketing and Product Management in high tech and telecommunications fields. This experience has given me a strong sense of
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A good preparation is essential to an exhibition’s success. But it is as important to follow-up efficiently post-event. Let’s review together the characteristics of a good debrief session after a trade show! Make it fast A good debrief session takes
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Are you ready to participate in a trade show? Great for you! , you should definitely join! But there are so many events out there – how to pick the right one for your business? We have prepared a series
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Hello Wolf, welcome to The Exhibitor! Tell us a little about you and your professional journey. After having successfully finished my MBA in marketing and management I didn’t spend a second thinking about joining the exhibition industry. This came very
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In the course of finding the ideal CRM system that can respond to diverse corporate needs, FinancesOnline’s experts analyze hundreds of applications and make sure companies always have fresh software suggestions to facilitate their business processes. This popular software review platform
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All roads lead to Rome. Yet, some are easier, cheaper and faster to walk. Let’s review the differences between traditional trade show lead capture and its digital counterpart. What is traditional trade show lead capture? When you exhibit at B2B
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