5 benchmarks that will make you want to exhibit at trade shows
Trade Shows are a great way to meet potential customers.
But do you know who exactly are the attendees visiting your booth? The data shared below is extracted from an excellent infographic provided by Exhibit Surveys.
39% of attendees are first timers
A large part of trade shows’ attendees are new comers. That is a great opportunity for exhibitors to get new potential buyers and meet new people they might not have been able to reach otherwise.
46% of attendees attend a single event per year
Almost half of the visitors at exhibitions do not attend any other event.
To reach these prospects, exhibitors may need to attend multiple events and extend their reach.
51% of attendees plan on buying products
While half of the visitors go to trade shows mostly to update themselves about new trends and find out what’s new in their market, the other half has the will to purchase something.
This percentage has been increasing over the past few years and is a good indicator for exhibitors that their chances of selling are on the rise.
64% of attendees are not existing customers
Over two third of visitors coming to your booth are NOT existing customers.
It means that while trade shows enable you to reconnect with existing clients, there are mostly an incredible opportunity to meet with new prospects you could turn into customers.
Attendees give the information collected at trade shows a 4.17/5 score
Attendees consider the information provided at exhibitions to be of good quality. Consequently, such events are a great source of information for buyers.
It also gives you a benchmark as for the quality of product presentation expected from you when you exhibit!
Did this information convince you to join a trade shows? Share your thoughts with us below!