Trade Show Preparation Checklist

Trade Show Preparation Checklist – 2 weeks

This series of articles is called “Trade Show Preparation Checklist” and helps you, week after week, to prepare the most important aspects of your booth setup and event organization. We will review everything from booth decoration, promotion, samples, logistics, travel, staff training to leads management. Access your checklist week by week here.

What should I prepare 2 weeks before my event?

There are only two weeks left before your trade show and it is time to remember your objectives: you exhibit to meet new clients, retailers, wholesalers, distributors or partners. You go there to meet with people, present your products and generate new business.

Plan your meetings schedule

In only two weeks you will be at the show – you have to finalize your meeting agenda to get the best of your event.

Contact existing clients to remind them you will be at the exhibition and invite the to pay you a visit. Offer them to schedule a meeting to present them your latest innovations and discuss distribution.

myfairtool offers you the ability to create a company page, visible to the public, where buyers can request a meeting with you. Create your company page now if you haven’t done it yet and promote this page on your Social Media channels and email signature to invite potential buyers to setup a meeting with you.

You must confirm all your meetings within this week to make your show as efficient as possible!


We wish you the best for your exhibition!

The Exhibitor.

Trade Show Preparation Checklist – 2 weeks
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