Everything you always wanted to know about exhibitions but were afraid to ask
Some companies consider exhibiting at trade shows a major piece of their marketing strategy and participate in multiple events each year. Others consider and attend one or few shows each year. Some companies have an internal expert to manage every
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Hello Mikael, welcome to The Exhibitor! Tell us a little about you and your professional journey. I started working in the trade show business 1986, when I as a just graduated student started my company. We was lucky and after
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Exhibitions are a difficult exercise, even for experienced business owners. Regardless the amount of preparation you put into it, things never go as expected. If the traffic at the trade show is important, you will need to hire promoters to
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