The Exhibitor

All roads lead to Rome. Yet, some are easier, cheaper and faster to walk. Let’s review the differences between traditional trade show lead capture and its digital counterpart. What is traditional trade show lead capture? When you exhibit at B2B

Trade shows have one thing in common: you will meet tons of potential customers and you won’t remember half of them after the event. Hence it is essential to record visitors’ details efficiently from day one. But what should you