Everything you always wanted to know about exhibitions but were afraid to ask
This article belongs to the “Trade Show Chronicles” series. It tells the story of Andrew, young sales executive newly employed by a Hong Kong company that will attend his first trade show in a few months time. From understanding what
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Have you recently attended a trade show or exhibition? Did you see what people use to capture leads after a visitor leave their booth? Over 80% of people still use pen&paper methods! If everyone is using it, it must be great,
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Exhibitions, trade shows and fairs are really time and money consuming. The only way for you to make such events profitable is to How to achieve that? The first obstacle lies in recognizing a lead and differentiating it from a
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When you are at an event, adrenaline and motivation are through the roof. You talk with lots of people, receive valuable feedback and hear promises of future orders. But as the trade show ends and you return to your office,
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