Everything you always wanted to know about exhibitions but were afraid to ask
Trade Shows are a great way to meet potential customers. But do you know who exactly are the attendees visiting your booth? The data shared below is extracted from an excellent infographic provided by Exhibit Surveys. 39% of attendees are
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Have you ever walked the aisles of a trade show and stopped by some kind of mini-conference hosted within a booth? In-booth presentations can be a powerful strategy but aren’t fit for every business. Find out the pros & cons
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Social Media represents an important aspect of many companies’ marketing strategy. Whether you use LinkedIn, Twitter, Youtube, Facebook, Instagram or any other platform, chances are that you are already using these tools as part of your general marketing. And if
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Videos are known to be an very effective marketing format to communicate a message and engage with your audience. It may very well be a great idea to summarize your trade show success in a video. But do you know how
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If you exhibit at a trade show, you must already know that the secret to your future success lies in your ability to meet with the right prospects to get additional business. You could go to your trade show booth
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Game of Thrones is a fantasy drama mixing war, violence, love and strategy that takes place in an imaginary medieval environment. Yet, there is a lot to learn from it before participating in a trade show. Here is what we
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Each day, over 200,000 people are exposed to the hashtag #paperless on Twitter. If this isn’t enough of a proof, the flow of discussion, both online and offline, coming from politics or other citizens about the future of the earth
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(based on the UFI, Global Association of the Exhibitions Industry) In 2015, almost 40% of B2B companies marketing budget fell into fairs & trade shows participation. It is still the best way for this segment to collect leads, meet people, organize
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Social Media has become a major tool in the marketer’s toolbox. It can also be applied to Trade Shows and exhibitions strategies. Here are a few tips for making the best of Social Media around business events. Create an event
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If you are like most exhibitors, your ultimate goal on trade shows is to bring traffic, meet visitors, capture leads and convert prospects into customers. As you know, all this process starts with sufficient yet targeted and qualified traffic. There
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Once you have decided to join an exhibition and present your products to a large audience of potential customers you want to have an attractive booth. Design, marketing, furniture, carpets, lighting, all will play a role in turning your stall
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According to SmartTravelAsia‘s yearly survey, Hong Kong is still the first city in Asia for business, before Singapore, Shanghai or Tokyo. What makes Hong Kong so attractive to entrepreneurs, sales, buyers and startups? A free economy Hong Kong prides
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It is difficult to categorize business events such as trade shows and exhibitions. Are these marketing or sales events? The question might seem futile but actually matters: who should organize your event? Which budget should it impact? Who should handle
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The exponential evolution of technology and web based platforms since 2000 gave birth to a new way a information consumption. People do not consume information as they used to. Think about it, while you’re reading this article, how many open
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