Trade Show Preparation Checklist

Trade Show Preparation Checklist – 6 weeks

This series of articles is called “Trade Show Preparation Checklist” and helps you, week after week, to prepare the most important aspects of your booth setup and event organization. We will review everything from booth decoration, promotion, samples, logistics, travel, staff training to leads management. Access your checklist week by week here.

What should I prepare 6 weeks before my event?

There is a month and a half left before the exhibition starts. By now you should have all your marketing collateral ready – brochures, flyers, leaflets, catalogs, etc.

It is time to make use of the cloud to upload these items!


Marketing material cloud library

Were you planning on printing all these documents to distribute them at the show? Think twice!

First of all, printing is a waste of money. Not only the printing itself, but handling the logistics, distributing them, returning the left-over… all these have a cost in both money and time.

Then, printing files isn’t very efficient for tracking. If you are a marketing person, you will certainly want to know how many people read your flyers or brochures. Printing them won’t allow you to do so. On the contrary, cloud services enable to track downloads.

Third, #paperless is becoming more and more trendy. Saving the planet while increasing business results is the key to trade show #paperless strategy.

But even if you decide to print documents, having soft copies in the cloud is never a bad thing! If you run out of copies (or your shipment gets delayed or stuck at customs), having a soft copy available will enable you to reprint or send it to visitors.

Last, having your files on the cloud will make it very convenient to forward files to your visitors during follow-ups.

Login to your myfairtool account now and upload your marketing collateral to your trade show media library.

We wish you the best for your exhibition!

The Exhibitor.

Trade Show Preparation Checklist – 6 weeks
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