Trade Show Preparation Checklist – 4 weeks
This series of articles is called “Trade Show Preparation Checklist” and helps you, week after week, to prepare the most important aspects of your booth setup and event organization. We will review everything from booth decoration, promotion, samples, logistics, travel, staff training to leads management. Access your checklist week by week here.
What should I prepare 4 weeks before my event?
There is one month left before the trade show and there is still work to do!
This week you should focus on getting your toolbox ready.
Preparing a trade show toolbox
What do you need a toolbox for? Well, everything really.
Your toolbox is your lifebuoy. It contains all you need to solve any problem you may (will) face at trade shows. It contains screw drivers, tape, cleaning products, pen&paper, stapler, blue-tack, glue, etc. (read the “complete guide for a perfect trade show toolbox“)
Find the perfect box. You need it to be solid since you might ship it. You need it to be small because it will be stored on your booth. You need it to be easy to move and carry, so handles and wheels might be handy. You need it to contain a lot because you will have quite a few items to store.
Purchase all items. Some of them you already have as stationary. Others are less common and you may need to buy them. Prepare your list and buy everything. Make sure it fits in your box.
Close the box – if you chose a carton as a box and decide to close it with tape, don’t put your cutter inside. It sounds obvious but it happens so often that the tool needed to open the box end-up IN the box itself!
Plan logistics. Based on the size of your box you might or might not want to carry it around by yourself. If you need to ship it, plan for it. Remember to plan for a return trip as well! A good toolbox is something that can be used for many shows!
We wish you the best for your exhibition!