Everything you always wanted to know about exhibitions but were afraid to ask
If you are like most exhibitors, your ultimate goal on trade shows is to bring traffic, meet visitors, capture leads and convert prospects into customers. As you know, all this process starts with sufficient yet targeted and qualified traffic. There
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Once you have decided to join an exhibition and present your products to a large audience of potential customers you want to have an attractive booth. Design, marketing, furniture, carpets, lighting, all will play a role in turning your stall
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It is difficult to categorize business events such as trade shows and exhibitions. Are these marketing or sales events? The question might seem futile but actually matters: who should organize your event? Which budget should it impact? Who should handle
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This article belongs to the “Trade Show Chronicles” series. It tells the story of Andrew, young sales executive newly employed by a Hong Kong company that will attend his first trade show in a few months time. From understanding what
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