Why should I join the Hong Kong International Wine & Spirits Fair?
If you are in the wine business, the Hong Kong International Wine & Spirits Fair is the place to be. Exhibitions are always a great opportunity to meet new customers or suppliers, present new products or study the market. If you are considering the next edition, here are a few reasons why you should be there.
One of the largest events in Asia
The HKTDC Hong Kong International Wine & Spirits fair features over 1,000 exhibitors coming from 38 countries. Exhibiting on the fair is reaching 20,000 trade visitors from 75 countries, coming to Hong Kong to find new products and suppliers.
Hong Kong’s wine & spirits imports were valued at 983 million USD in 2014 and over 279 million for exports. The city also happens to be the gateway to China, one of the fastest growing markets in the world in terms of wine consumption.
A real opportunity for buyers
If you are looking for suppliers or new products to present your customers with, this event shouldn’t be missed.
If you reserve your ticket early enough, the admission is completely free, which makes it a perfect opportunity.
But if you plan of going to the wine expo, be prepared! Visiting a fair with over a thousand exhibitors requires some organization to keep track of your best findings. As a buyer, you will certainly have a suitcase with wheels to collect samples and information. You definitely don’t want to carry loads of leaflets, business cards and notebooks but you will need to record photos and product details.
The best method remains technology: equip yourself with good quality internet access at the exhibition and give up your old and heavy paper notebooks. myfairtool is available from your smartphone or tablet and enables you to instantly collect suppliers’ details and add a few tags and photos of the products you have interest in.
The following week, once you return to your office, you will download an excel file containing all your future bestsellers!
New customers for exhibitors
If you are a wine producer or distributor, the HKTDC Hong Kong International Wine & Spirits fair is also a great opportunity, but with larger risks. Since you will need to invest a substantial amount of money (the booth price is just the tip of the iceberg – you must consider logistics, printing, staff, internet, samples and so on), you’ve better be sure the event is worth your while!
First, define your objectives – are you planning on attending to study the market, find partners, get new customers or present a new product? This will have a real impact on your decision!
If all you want is to discover more about the market and competition or find new potential partners, you might as well come as a visitor. You will have more free time to walk around and the investment will be considerably lower.
If what you are looking for are new customers or presenting your latest product, then you definitely should rent a booth. But don’t sign up for “any” booth! Check carefully the floor plan and define the best section to be in. Unlike common thinking, the most important isn’t the size of your booth but its location. You will want to be as close as possible to the main entrance in one of the large aisle. If you can get a corner booth, even better! And do not place yourself in the wrong section just to save a few dollars: be where your customers expect to find you!
Equip yourself with myfairtool and train your team to use it: you will be more efficient on your booth and save a tremendous amount of time afterwards. That will also give you a better way to monitor your efficiency and define whether your participation was a success. Like all marketing activities, joining events must be closely monitored and analyzed to estimate return on investment.
Participating in fairs and exhibitions is always a good way to fulfill your objectives and if you are in the alcohol industry, you will certainly benefit from attending the HKTDC Hong Kong International Wine & Spirits fair. The only question is “what do I want to achieve?”