How important is internet at a booth?
Even though internet is now part of our daily life and habits, there are two peculiar industries that still haven’t fully understood the importance of technology: hospitality and events.
For some mysterious reason, most hotels are reluctant to offer this basic human right that has become wifi and charge you incredibly high price for something that you expect to be free. Same applies to trade shows and fairs: regardless the quality of the event itself, you can bet the free wifi (if any) will be very weak, especially during peak hours.
Comes the logical question: should I do something about it? How important is internet in an exhibition booth?
What would I use internet for in my booth?
Beside killing time (who could survive without Facebook?), there are some real business reasons to ensure proper internet coverage on your booth.
For starters, you will need internet access to read and write emails. Even though you will often be incredibly busy dealing with prospects on your booth, there will be idle times. Instead of waiting and wasting time, you and your team will be more productive reading and responding emails to avoid impacting too much office work with your absence.
Moreover, internet can become very handy to make demonstrations. Show your website, your blog or your app to visitors. Even though you might not plan to use it, having the right tools available to convince prospects is a must.
Not to forget visitors comfort – keeping a potential customer at your booth isn’t an easy task. The traditional way to attract and retain visitors is to offer treats & sweets. Having a reliable wifi connection for potential customers would keep them around a while longer!
Last but not least, you will definitely need wifi connection if you wish to record your prospects’ data digitally. Using traditional methods (pen & paper) is always a good backup plan, but you increase your efficiency exponentially by saving all your reports, business cards and photos directly in an online tool. And how could you possibly do it without internet?
How to get internet on an exhibition booth?
Most exhibitions claim providing free wifi: don’t get fooled! Yes, there will certainly be wifi, but besides all the bugs and login difficulties you will certainly access bandwidth quality you haven’t experienced since the 90s.
The second solution is to sign up for a wifi plan with the event organizer. Unfortunately, very much like hotels, events’ organizers very much know the importance of internet and will charge you unrealistic prices for minimum consumption. While we don’t recommend this approach, you should still consider it: what are a few hundred bucks when you’ve already spent thousands of them getting your booth up and running? Cutting small expenses never makes a big difference and often jeopardizes your success.
The third solution is probably the most convenient and efficient one: buy a 3G/4G plan and share it as wifi. Most cities offer such plan for a very cheap price and all you need is a smartphone. Once you’ve turned your phone into a wifi transmitter, all devices on your booth will be able to connect to it and start working efficiently with good quality connection.
How to benefit from my internet connection on a fair?
You now have your internet connection planned: congrats!
Don’t wait for the exhibition to start to set up all your devices. Test your connection and give an access to it to all your people present on the booth. Clearly set the rules: this is a professional connection and isn’t to be used for Facebooking or Youtubing.
Also, set up shortcuts on all devices to your website, blog, online catalogue, pricelist, and so on. Make sure your staff knows how to access it within a click when it becomes necessary.
Finally, subscribe to an online exhibition data recording system that will help you collect and save prospects meeting reports efficiently and simplify greatly your follow up work once back to the office. myfairtool offers such service and the impact on your exhibition success can be huge.
It is important to have good quality internet on an exhibition booth, but you also need to make best possible use of it!