Everything you always wanted to know about exhibitions but were afraid to ask
You have a trillion things to prepare to have your booth fully set and ready and picking the carpet is certainly at the very end of your priority list. But should it be? We prepared the 4 reasons why as well
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Trade shows are all about human relationship, product demo and negotiations with prospects. But there is a lot to do BEFORE and AFTER your business event in terms of preparation and follow-up. Do you know all the software you should
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Organizing an exhibition booth is not an easy task and you will need a strong checklist to make sure you don’t forget half of it. An important step of the stall preparation prior to a trade show is the organization
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Game of Thrones is a fantasy drama mixing war, violence, love and strategy that takes place in an imaginary medieval environment. Yet, there is a lot to learn from it before participating in a trade show. Here is what we
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Each day, over 200,000 people are exposed to the hashtag #paperless on Twitter. If this isn’t enough of a proof, the flow of discussion, both online and offline, coming from politics or other citizens about the future of the earth
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Exhibitions are expensive, that’s a fact. Yet, have you planned and budgeted ALL details? And by all I mean even the food you will need during the event. Let’s review the basics and make sure you’re all set for your
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Standing in your exhibition booth you see hundreds of visitors passing by. Some ignore you, some come chit chat and some represent a real potential for your business. The ultimate question is: how to separate and categorize your prospects in
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Have you recently attended a trade show or exhibition? Did you see what people use to capture leads after a visitor leave their booth? Over 80% of people still use pen&paper methods! If everyone is using it, it must be great,
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If you are like most exhibitors, your ultimate goal on trade shows is to bring traffic, meet visitors, capture leads and convert prospects into customers. As you know, all this process starts with sufficient yet targeted and qualified traffic. There
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Exhibitions, trade shows and fairs are really time and money consuming. The only way for you to make such events profitable is to How to achieve that? The first obstacle lies in recognizing a lead and differentiating it from a
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It is difficult to categorize business events such as trade shows and exhibitions. Are these marketing or sales events? The question might seem futile but actually matters: who should organize your event? Which budget should it impact? Who should handle
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When you are at an event, adrenaline and motivation are through the roof. You talk with lots of people, receive valuable feedback and hear promises of future orders. But as the trade show ends and you return to your office,
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One of your major objectives on fairs is to drive traffic to your booth. Driving traffic increases the chances of collecting leads and acquiring new customers. In order to drive traffic to your booth, you have a few things you can
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Exhibitions are a difficult exercise, even for experienced business owners. Regardless the amount of preparation you put into it, things never go as expected. If the traffic at the trade show is important, you will need to hire promoters to
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Trade shows have one thing in common: you will meet tons of potential customers and you won’t remember half of them after the event. Hence it is essential to record visitors’ details efficiently from day one. But what should you
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Exhibitions are often considered by Business Owners as the sinews of war. Trade shows are a great place to build or grow a business. On the other hand, such events often have prohibitive pricing. How to define the real opportunity
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Even though internet is now part of our daily life and habits, there are two peculiar industries that still haven’t fully understood the importance of technology: hospitality and events. For some mysterious reason, most hotels are reluctant to offer this
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